The Greatest Truths Are the Simplest: Plain Language Unleashes Astonishing Power to Inspire
大道至简,质朴的语言迸发出惊人的感召力
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Provenance
| Desk | China Desk |
|---|---|
| Publishing institution | CMC Political Work Department |
| Source outlet | PLA Daily (解放军报) |
| Source language | zh-Hans |
| Source-stated publication date | 2026-08-06 |
| Original URL | http://www.81.cn/yw_208727/16477946.html |
| Collected at | 2026-08-06 14:45:07 |
| Content fingerprint | 9a793319e7f7836263d495b27a00cdfa94c45286ecd3d066b917731bbf1b4560 |
| Collection run | 104 |
| Analysis model | claude-sonnet-4-6 |
| Prompt version | v1 |
Stored source text
讲的是白话,写的是人心 ■解放军报记者 向黎鸣 红军在江西于都县小溪乡留下的标语。资料图片 “优待白军俘虏兵”“白军士兵不上前线打仗,不替军阀当炮灰”“白军士兵要使家里老母妻子有饭吃”……在江西于都县小溪乡杨屋的墙面上,数十条红军反“围剿”时期书写的宣传标语,历经岁月沧桑,依然清晰可见。 几句大白话,说得实实在在,却直刺白军士兵最痛的软肋。没有高喊“革命”“主义”,字字句句都在泥里生根:“有饭吃”——江西老表最懂饿肚子的滋味;“不替军阀当炮灰”——很多白军士兵只是被抓的壮丁。他们夜里蜷在战壕里想的,无非是老家屋顶漏没漏雨,灶头还有没有米。 在第五次反“围剿”期间,受标语宣传、政策感召,赣南多地出现整班、整排白军士兵哗变,拒绝上前线和红军作战。江西省赤色总工会于1931年颁布的一份宣传动员令里,也有着这样的表述:同志们要注意用一个标语,抵得一支红军啊! 质朴的语言何以迸发出如此惊人的感召力?道理无外乎4个字:大道至简。简,绝非草率敷衍,更不是思想浅薄,而是质朴与纯粹。当时红军写下的标语,每一句都是大众听得懂、听得进的,讲的是白话,写的是人心。 “我们是革命党,是为群众办事的,如果不学群众的语言,那就办不好。”倘若华而不实、空话连篇,或者孤芳自赏、堆砌辞藻,其结果必然是枯燥乏味的说教,“没有多少人欢喜看,也没有多少人欢喜听”。 记者不由想到,此前在海军某潜艇支队采访时,某新型潜艇指挥舱中有一条标语——下潜即是战斗。该艇一名领导告诉记者,这是官兵从自发创作的几十条标语中投票选出的,凝聚着全艇共识。 标语上墙,干劲落地。任何的宣传、教育、动员,生命力都在于共情共鸣,有时至简更能至人心,通俗也不见得没有力量。愿我们的训练一线、教育课堂,这样的大白话、实在话、贴心话再多些。
Summary
Machine summary
A PLA Daily commentary by reporter Xiang Liming uses Red Army wall slogans from Yu'du County, Jiangxi — including lines targeting White Army conscripts during the anti-encirclement campaigns — to argue that political work language should be plain, concrete, and vernacular rather than formulaic, citing as a contemporary model a slogan crew-selected aboard a submarine at an unnamed Navy submarine brigade: 下潜即是战斗 ('To submerge is to fight'). The piece documents the PLA's recurring institutional anxiety about political education becoming rote and unpersuasive — a problem the military press returns to periodically — and the framing points to pressure on political officers to produce messaging that resonates with enlisted personnel rather than satisfying bureaucratic form. The submarine brigade anecdote is incidental color, not evidence of a capability or posture development.
What this record supports
- Source record This item was published at the URL above on the date the source stated.
- Official claim Its contents are that institution's assertions.
It does not establish that the described events occurred, that any capability exists, or that the institution's stated position is its actual policy.
Cite this record
Source text. CMC Political Work Department. "大道至简,质朴的语言迸发出惊人的感召力." PLA Daily (解放军报), 2026-08-06. http://www.81.cn/yw_208727/16477946.html.
As held. Indo-Pacific Record, China Desk Corpus, Record 2983, Snapshot — 2026-08-26 (3,574 records).