Source record CMC Political Work Department · 2026-05-14

全网传播量破亿！这件融媒体产品凭什么成为爆款

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Desk	China Desk
Publishing institution	CMC Political Work Department
Source outlet	PLA Daily (解放军报) (pla_daily)
Source language	zh-Hans — an attribute of the source, not of this record
Source-stated publication date	2026-05-14
Original URL	http://www.81.cn/yw_208727/16460496.html
Collected at	2026-05-14 16:14:00 — collection metadata, not a publication time
Content fingerprint	af30e80a03cbb9ab53c657654058e57a94d610f7941c377d866295cf4bbb2c87 — taken when the record was captured, over the stored original title and text
Collection run	18

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解放军新闻传播中心战地记者队与陆军某旅合作的融媒体产品《这个声音听多了，是真上瘾》在全网传播量破亿—— 一段时长23秒的视频，没有鲜活的人物出镜，没有巧妙的情节构思，没有细腻的情感演绎，只用一段真实的声音，就收获了300余万网友的点赞支持，仅中国军号微信视频号平台的网友评论就达1.1万余条—— 说实话，作为主创人员，《这个声音听多了，是真上瘾》能成为爆款，我们事先也没料到。其实，产生制作这个产品的念头，源于班长陈志龙的一句话。暮春时节，我们来到陆军某旅采访。一天清晨，我们跟随官兵前往野外靶场，准备拍摄他们的实弹射击训练。陈志龙带着几名战士清点弹药。弹链在他们手中传递，发出“哗啦哗啦”的清脆声响，在寂静空旷的靶场听起来格外响亮。 “这声音听着就是得劲！”陈志龙一边往弹链里按压子弹，一边对我们说。他抹了一把额头上的细汗，脸上露出笑容：“说真的，在手机上看到歼-20列阵长空、航母劈波斩浪的图片，我们手里的重机枪确实显得‘土’了点。可你要问我们当兵的底气在哪儿？就在这‘土家伙’的枪管里。” 这番话让我们心头一震。平日里，我们习惯于把镜头对准重装备、大场面，有时忽略了那些平凡、质朴又坚韧的基层官兵。我们决定把镜头推上去，把普通一兵最真实的射击训练场景原汁原味记录下来。装填、上膛、开保险——运动相机贴紧上等兵赵鑫泽紧握的重机枪。他扣动扳机的一瞬间，子弹呼啸而出，震耳欲聋的“轰轰轰”咆哮声，夹杂着弹壳落地时清脆的“叮当”声，划破了靶场的寂静，带来一种让人头皮发麻的压迫感。后期制作时，我们没有按惯例给视频配上激昂澎湃的背景音乐，就是想让网友们听一听，基层战士的战位上，到底会有什么样的“动静”。视频发出后，全网播放量迅速破亿，评论区网友互动热烈。有网友感叹“这是时刻准备保家卫国的声音”；有网友调侃“上个链接吧，那么多弹壳掉地上怪可惜的”；有网友玩梗“建议设为起床铃声，专治各种不服”…… 评论区里，很多网友都在问机枪后坐力“打在身上疼不疼”。我们把评论截图转发给赵鑫泽，他笑着说：“我们重机枪手，干的就是这个，哪还去想疼不疼的事？以前打靶，脑子里想的是环数、成绩。现在明白了，我们打出去的每一发子弹，瞄准的是目标，守护的是老百姓心里的安宁。” 那一刻，我们突然发现，所谓的“流量密码”其实并不复杂。它不在创作的套路里，而是藏在射手扣动扳机时炽热的目光中，藏在万千网友对岁月静好最朴素的向往里—— 正如那条点赞超过千次的评论“为啥这个声音这么好听呢”的下面，一位网友作出的解答：“听起来真有安全感！”

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Source text. CMC Political Work Department. "全网传播量破亿！这件融媒体产品凭什么成为爆款." PLA Daily (解放军报), 2026-05-14. http://www.81.cn/yw_208727/16460496.html.

As held. Indo-Pacific Record, China Desk Corpus, Record 254, Snapshot — 2026-08-26 (3,574 records).

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